SUSTAINABILITY SIGNALING AND INVESTOR CONFIDENCE: A CONCEPTUAL FRAMEWORK LINKING GREEN BRANDING AND FINANCIAL BEHAVIOR IN INDIA

Authors: Dr. SANTOSH KALABHAU APTE, Dr. PRAVIN SUBHASH GOSAVI, Dr. VIDULA ANIL ADKAR Pages No: 18-24

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FEMVERTISING AND THE SELF-PERCEPTION OF URBAN INDIAN WOMEN: THE MEDIATING ROLE OF AUTHENTICITY

Authors: Dr. SANTOSH KALABHAU APTE, Dr. PRAVIN SUBHASH GOSAVI, Dr. VIDULA ANIL ADKAR Page No.8-10

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DIGITAL PATHWAYS TO EMPOWERMENT: DETERMINANTS OF SMART AGRI-TECH UPTAKE AMONG WOMEN FARMERS IN WESTERN INDIA

Authors: Dr. PRAVIN SUBHASH GOSAVI, Dr. VIDULA ANIL ADKAR, and Dr. SANTOSH KALABHAU APTE Page No. 6-8

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Digital Empowerment and Inclusive Agri-Technology: Determinants of Sustainable Adoption among Women Farmers in Maharashtra

Authors: Dr. PRAVIN SUBHASH GOSAVI, Dr. VIDULA ANIL ADKAR, and Dr. SANTOSH KALABHAU APTE Page No. 1-7

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EDUCATION SYSTEM OF THE SMRITIS APPLIED TO MODERN PEDAGOGY

Authors: Jnanabhai K P Page No: 51-54

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Resonating Culture: Exploring Sexual Revolution of the 1960s through Select Rock Songs

Authors: Sruthi Saji Page No: 1-7

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Digital Markets vs. Street Markets: Challenges Faced by Street Vendors in Ernakulam

Authors: Mrs Nizia Ameer & Dr Aparna P Page No. 37 – 43

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THE IMPACT OF PREMIUM PRICING ON CONSUMER PURCHASE BHAVIOUR TOWARDS ORGANIC FOOD ITEMS

Authors: Dr. Anjaly H, Adhil Biju , Avani SK & Nandana VL Page No. 1-10

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WORK – LIFE BALANCE AMONG EMPLOYEES: A STUDY WITH SPECIAL REFERENCE IN BRAKES INDIA PVT. LTD.

Authors: Ms. PREYANKA & Mr. A. SUBRAHAMANYAM Page No. 1-36

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Perceived Employee Emotional Intelligence as a Driver of Customer Satisfaction and Loyalty: An Integrated Perspective

Authors: Dr. N.Vasudevan Page No: 18-30

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