REVIEW OF LITERATURE ON SERVICE QUALITY PREFERENCE OF CELLULAR MOBILE SERVICE

Author Name(s) :
Dr.V.SENTHILKUMAR, Mr. B.BALAJI
  1. Akbar, M.M. and Parvez N (2009), “Impact of Service Quality, Trust, and Customer Satisfaction on customer loyalty”, ABAC Journal, Vol.29, (1), PP.24-38.
  2. Anderson, E. (1998), “Customer Satisfaction and Word of Mouth”, Journal of Service Research, Vol.1 (1), PP.5-17.
  3. Banumathy and S.Kalaivani, (2006), “Customers Attitude towards Cell phone Services in Communication System”, Indian Journal of Marketing, 36, (3), PP.31-35.
  4. Bebko and Pleger, Charlene,(2002) ,“ Service Intangibility and Its Impact on Consumer Expectations of Service Quality”, Journal of Service Marketing, Vol.14, (2), PP.9-26.
  5. Hooks, K.L. and Higgs, J.L. (2002), “Customer Satisfaction and Retention: The Experiences of Individual Employees”, Managing Service Quality, Vol.14,(1), PP.40-57.
  6. Jamal, A. and Nasar, K. (2002), “Customer Satisfaction and Retail Banking: An Assessment of Some of the key Antecedents of Customer Satisfaction in Retail Banking”, International Journal of Bank Marketing, Vol.20,(4), PP.146-160.
  7. Joy, P.A., Ramanigopal, C.S., Palaniappan, G. and Mani, A., (2011), “Customers‟ Perception towards Service Quality of the Commercial Banks in Coimbatore City,” International Journal of Multidisciplinary Research, Vol.2, (2), PP.1-12.
  8. S.Balaji, (2009), “Customer Satisfaction with Indian Mobile Services”, Journal of Management Research, Vol.8 (10), PP. 52-61.
  9. Sivarethina Mohan and Aranganathan (2011),“Conceptual Framework of Mobile Marketing Spamming the Consumer Around the World”, Indian Journal of Marketing, , Vol.1(1), PP 39-44.
  10. Turel, O., and Serenko, A. (2006), Satisfaction with mobile services in canada: An empirical investigation, Telecommunications Policy, Vol. 30(56), PP.314 331

 

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Page No: 8-12

ONLINE SHOPPING: FACTORS THAT AFFECT CONSUMER PURCHASING BEHAVIOUR

Author Name(s) :
Dr.K.PRIYA, Mr. SOUNDRAPANDIAN.E
  1. Alam, S. S., & Yasin, N. M. (2010), “An investigation into the antecedents of customer satisfaction of online shopping.”, Journal of Marketing Development and Competitiveness, Vol.5 (1), PP.71–78.
  2. Chuleeporn Changchit (2006),“Consumer Perceptions Of Online Shopping”, Issues in Information Systems, Vol.7( 2), PP.177-181.
  3. Dahiya, R. (2012),“Impact of demographic factors of consumers on online shopping behaviour: A study of consumers in India”, International Journal of Engineering and Management Science, Vol. 3(1),PP. 43-52
  4. Gong, W. (2012), “Attitude towards online shopping: A Comparison of consumers in china and The U.S.”, International Journal of E Business management, PP. 28-35.
  5. Gurleen, K. (2012), “Consumer’s perception towards online shopping-the case of Punjab”. International Journal of management & Information Technology, Vol.1 (3), PP.1-6.
  6. Haq, Z. U. (2012), “Perception towards online shopping: an empirical study of Indian consumers”, International Journal of Electronic Commerce, Vol.1 (8), PP.9- 20.
  7. Kanwal Gurleen, (2012),“Consumer’s perception towards online shopping-“ International Journal of Management & Information Technology, Vol.1,(1),PP.5-7
  8. Rajesh, D. M., & Purushothaman, G. (2013), “Consumer Perception towards Online Shopping In Kanchipuram”. International Interdisciplinary Research Journal, Vol.1 (2),PP. 36-44.
  9. Shanthi, R., & Desti, K. (2015). Consumers’ perception on online shopping. Journal of Marketing and Consumer Research, Vol.13(2), PP.14-21.
  10. Sharma N. (2018), “Consumers’ perception on online shopping”, International Journal of Academic Research and Development, Vol. 3(1) PP.833-837.
  11. Vaghela, P. (2014), “A study on consumer perception towards online shopping. International Journal of Marketing and Technology, Vol.4 (12), PP.200-201.
  12. D.V , Alay.P and Shobha.H.N (2018) “A Study on Customer Perception Towards E-shopping”, International Journal of Computer Engineering and Applications, Vol.12(1).PP.8-9

 

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Page No: 4-7

A SEARCH ON NON-DISTINCT INTEGER SOLUTIONS TO CUBIC DIOPHANTINE EQUATION WITH FOUR UNKNOWNS

Author Name(s) :
J.SHANTHI, M.A.GOPALAN

Shanthi&Gopalan /Star International Journal, Volume 8, Issue 7(1), July (2020)          

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Page No: 1-3